Last week, an American cultural icon ceased print publication. After 60 years, Jet Magazine announced last Wednesday that it was moving to an all-digital business model. It will cease publishing a printed edition.
I’ll be the first to admit that Jet wasn’t my “cup of tea”. But I did on occasion look at it – and when I was younger, it was fairly common.
Jet was indeed a US cultural icon. In its early days, it was instrumental in helping the Civil Rights movement get traction, publishing the photos of Emitt Till’s badly disfigured body to show how he’d been abused when he was killed. And it provided Black America with a source of news and commentary not readily found elsewhere.
Declining readership finally did Jet in. Recent years haven’t been kind to most brick/mortar/paper magazines, and Jet was no exception.
The US will survive without Jet, of course. And one can argue whether it’s a loss worth mourning or not.
But regardless of ancestry, IMO we’ve all lost something. I can’t help but feel we’ve lost a bit of Americana with Jet’s passing.