You’ve probably seen this disingenuous commercial from Miller Beer;
In the commercial, the spokesperson claims that if you send them your Miller bottle caps, they’ll donate a dime to Iraq and Afghanistan veterans. That’s not exactly true – they donate a dime to Iraq and Afghanistan Veterans of America. Notice all of the T-shirts with tire tracks on them in the commercial. Those are the “branded” merchandise of IAVA. Apparently, the twelve packs of Millers has the “brand“on them, too. While it’s partially true that the dime will go to benefit an Afghanistan or Iraq veteran, it’ll be one of those 13 veterans employed by IAVA…or one of the 26 non-veteran employees. I wonder how many of the people in the commercial were veterans.
And I wonder how Miller got away with filming the commercial without Rieckhoff’s knobby head in there somewhere.
Our buddy Alex Horton tweeted this morning;
I feel ya, Alex.
I’ll be honest, I never drink Miller…even if someone buys it for me…but I’ve turned away advertising and publicity for other organizations who support IAVA (including the singing group 4Troops who donates part of their CD sales to IAVA), and I’ve told them why I’m turning them down. I hope you join me in my lifetime boycott of IAVA and Miller Beer. And tell your local vendor why you’re not buying Miller.





