
Fox News reports Nike on Friday apologized and halted the release of a logo for a sportswear line that bore a striking similarity to the U.S. Naval Academy crest scheduled to launch Sunday.
The logo, which was a collaboration between Nike and Undefeated, a Los Angeles sportswear line, sparked backlash on social media and prompted the rebuke from the U.S. Naval Academy.
“The similarities of the Nike/UNDEFEATED logo released this week and the USNA Crest are undeniable and we believe their logo is clearly an infringement under trademark law. USNA is working with Navy leadership to order Nike/UNDEFEATED to cease and desist their use of the logo,” the Naval Academy tweeted.
An academy spokeswoman also released a statement Friday obtained by The Washington Post.
“The Naval Academy crest represents honor, integrity and leadership,” she said. “And is emblematic of our students and more than 80,000 alumni who serve and have served our country, many of whom made the ultimate sacrifice in its defense.”
Comments poured in on social media calling the logo “just plain wrong” and a “ripoff,” while some on Twitter called it “stolen valor,” according to The Post.
I’m willing to bet most folks at Nike and Undefeated had no idea someone in the graphic arts department was ripping of the Naval Academy’s Crest; the quick apology and rescinding of the logo is welcome. Now they need to publicly fire those responsible.













