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Hostess Twinkies Reborn!

According to this article, Hostess Twinkies – and other snack cakes such as Cupcakes and Donettes – will soon rise from the dead. The target date for reintroduction is 15 July 2013.

Hostess went belly-up last year after years of financial difficulties and failed attempts at restructuring. Portions of their operations (Wonder Bread, Drake’s Cakes) were sold off to other bakery firms. Hostess’ snack cakes were acquired by Metropoulos & Co. and Apollo.

All I can say is: sweet. (smile)

26 thoughts on “Hostess Twinkies Reborn!

  1. @5 Exactly, always was partial to those cream filled chocolate cake and chocolate frosted cupcakes….

  2. Yuck to all of them! But, am very happy for all who are happy to see the comeback. Congratulations! Maybe I will have a Ding Dong (are they even still made?) to help commemorate the occasion?

  3. OWB: according to other articles, Ho Hos/Ding Dongs/Cupcakes are supposedly coming back along with Twinkies. Haven’t found anything about Sno Balls.

    Perhaps this is one case where the expression (which I hate) “It’s all good” is apropos. (smile)

  4. Good for them, would never eat any of that myself, but I like how this story ended, with a union free new start(I hope).

  5. @Heidi: The union had nothing to do with the problems Hostess had, it was bad management and waste that took them down. Their union did nothing but bend over backward trying to keep their jobs. Don’t believe me, do a little research into the subject before spouting off.

  6. The only problem with Twinkies is that I eat too many of ’em.

    Does anybody know where these will be made?

  7. S No Balls. They taste good and also can be used to describe our pal on Google-Paul Wickre (just forget about the “S”).

  8. I’m holding off on the happy dancing until their is confirmation about the fruit pies.

  9. Maybe one of you snack cake devotees can explain a phenomena: Is there something in Little Debbie products (or any of the others, for that matter) which cause the elderly to become addicted to them? Was not raised with any snack cakes around, but observed my own parents turn to them in their final years, as did many of their friends. Got into several conversations with others in the grocery store who reported similar experiences.

    It got to the point that we could run out of medications, and no one cared, but the snack cake larder had best always be full!

  10. The amount of love I have right now for those sweetness could even erase the bad taste Paul K. Wickre (See what I did there? :P) leaves everytime he comes to rant!

  11. @22: YOLO!!!

    They beat the odds to live as long as they did and want to enjoy a tasty snack. I don’t blame them.

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