“Towards the Sound of Chaos”

I just saw the new Marine Corps recruiting commercial called “Towards the Sound of Chaos” and it was pretty cool. Of course, it’s so new, it’s not on YouTube yet. But I found it at the Marine Corps website but I can’t get the damn thing to embed, so you’ll have to go to the link until I figure this thing out;

The New York Times describes the scene;

The campaign’s inaugural television commercial opens with scenes of a smoke-draped horizon and the sounds of gunfire and people screaming in the distance. The terrain is vaguely desertlike, but there are no geographic landmarks — not even a hill — to pin down the location. It could be Africa, Central Asia or Kansas.

Marines then sprint into the picture and toward the smoke, F/A-18 fighter jets screaming overhead. Before the minute-long ad is over, virtually every form of Marine war-fighting hardware — the much-critiqued V-22 Osprey, Cobra attack helicopters, amphibious assault vehicles and a hovercraft — make guest appearances.

“Most people hear the sounds of chaos and run in the opposite direction,” the baritone-voiced narrator says. “But there are a few who listen intently for these sounds, not in the hopes of hearing them, but to help rid the world of them.”

The spot ends with a provocative tagline: “Which way would you run?”

The ad was just released Saturday, so I’m pretty sure that the hand-wringers haven’t had a chance to circle their pink-bunting covered wagons yet. I’m fairly certain they’ll be wetting their panties soon enough. But, I think the Marines did a good job…after all, they’re trying to attract people who would run towards the sound of the guns, not a bunch of bed-wetting sissies whose sensibilities will be offended that there are better men than them in the world.