Bud Light paid $185,000 to Dylan Mulvaney for what turned out to be a disastrous marketing campaign. Hoping to get a good return on investment for that marketing campaign, Bud Light ended up losing millions of dollars. The company’s chief marketing officer had to step down, and a new marketing campaign had to be rolled out.
From The Post Millennial:
Steven Crowder revealed on Louder with Crowder on Thursday that beer brand Bud Light paid trans TikTok influencer Dylan Mulvaney $185,000 for a marketing campaign. That campaign cost the company millions of dollars as beer drinkers revolted against the ad campaign and took their dollars elsewhere.
BREAKING: Mug Club Undercover Obtains Never Before Seen Financial Statement Showing @BudLight Paid Dylan Mulvaney $185,000 For Disastrous Influencer Campaign pic.twitter.com/r0oAyqKtNa
— Steven Crowder (@scrowder) November 16, 2023
“This is an exclusive that was sent to us and we identified,” Crowder said, bringing up a financial document showing that Mulvaney was paid $185,000. Crowder surmised that with numbers like those, Bud Light had likely been planning to consider the marketing partnership.
Bud Light lost some $390 million in the marketing disaster, and $6 billion in lost value. The chief marketing officer was forced to step down amid the controversy and heavy losses. The brand was forced to “spend heavily” on new marketing that did not feature trans influencers in an attempt to fix the beer’s image.
The Post Millennial has additional information here.
I adopted Busch light as my new soft drink.
Bud light is dead to me.
You’re still drinking Anheuser-Busch product, ever try Coors Light?
Lets go.
Where is the Open Friday thread?
I could of ruined the company faster than that, as their new influencer here is my ad “I randomly pissed and crapped in a bud light can on the production line, finder gets a wooden nickel”. Where’s my $185,000 ?
So the “we just made one commemorative can” thing was a lie?
“….revolted against the ad campaign….”
From what I understand (I don’t drink the stuff myself), BL was already revolting in its own right.
I have season tickets for football, and I have seen VERY FEW Bud Light cans at tailgates and in the stands. I have seen plenty of other INBEV/AB brands, but no blue cans.
InBev Good Idea Fairy…”Hey, we can hire this new spokeswhatever for only $185K!” Average American Consumer…”Hold my Yuengling and watch this…” And how much did AB stock drop in price?
The good news for AB is they didn’t lose any money on me! That’s cause I haven’t bought ANY of their products in decades. If I wanted to drink unrefined horse piss, I’d take my Grand Daughter to her riding stable and get all I wanted.
This is all I have for AB…
https://bigcountryexpat.com/wp-content/uploads/2023/10/coin.jpg
Ruined meme, $185.000… after Dylan Mulvaney, probably still true– just for other reasons now:
https://liquorlocusts.com/wordpress/wp-content/uploads/2011/07/Bud-Light-1.jpg
Almost $200K to step on their junk??
As an uncle used to say, “stupidity should be painful and expensive!”
Phildo Light!
I don’t know, if beer makes one smart because it made Bud Wiser and the Bud lite failed, then they should have canned the new Bud Lite idea.
Yeahhhhh that woman who pushed for this hasn’t been heard from in awhile. Probably too busy sending out resumes…
Lots of businesses won’t touch her with some random panhandlers junk.
This should be taught in college, a beginners guide to business 101
You get what you pay for.
Go woke, go broke, my question is just who we’ll see commit corporate seppuku next by “going woke” to appease a tiny part of the population and piss everyone else off?