{"id":77475,"date":"2018-02-02T09:51:08","date_gmt":"2018-02-02T14:51:08","guid":{"rendered":"http:\/\/valorguardians.com\/blog\/?p=77475"},"modified":"2018-02-02T09:52:30","modified_gmt":"2018-02-02T14:52:30","slug":"marketing-and-myths-hurt-recruiting-afforts","status":"publish","type":"post","link":"https:\/\/www.azuse.cloud\/?p=77475","title":{"rendered":"Marketing and myths hurt recruiting efforts"},"content":{"rendered":"

Stars & Stripes<\/a> reports that the Department of Defense is worried about the “myths” and misconceptions that younger Americans have about military service which are hurting recruiting efforts.<\/p>\n

For example, 63 percent of youth ages 16 to 24 believe it is \u201clikely\u201d or \u201cvery likely\u201d that a person leaving the military today has psychological or emotional problems. \u201cThey hear about post-traumatic stress disorder and all the challenges faced by service men and women post-conflict, and believe that\u2019s indicative of the vast majority of individuals who serve,\u201d Hebert said.<\/p>\n

The same survey found 61 percent of youth believe it likely or very likely someone getting out of service today will have difficulty readjusting to everyday life. Forty-eight percent believe it is likely or very likely that a person departing the military has a physical injury.<\/p>\n

Absent any other information, Hebert said, the public has no way to put in context the many ads they see soliciting donations to support injured veterans.<\/p><\/blockquote>\n

DoD complains that money which went towards their marketing efforts is now spent on training and real world operations because of sequestration, the use by the previous administration to cut government spending on the back of national security. <\/p>\n

During the OIF and OEF missions, the Pentagon reached out to military bloggers to overcome the negative information, a cost effective solution. When the wars wound down, so did their outreach.<\/p>\n

Many milbloggers folded their tents and went to social media to reach a more friendly audience. In my opinion, they missed an opportunity. The veteran-free outlets like “Task and Purpose” and “Popular Military” filled the gap, mostly just perpetuating the misconceptions with “click bait” National Enquirer-type stories.<\/p>\n

The New York Times is bringing back their “At War” column, the Washington Post has begun hiring real veterans to their regular staff, but the DoD is still cash-starved and doesn’t have an operations to feed milbloggers with the words to get the Pentagon’s message out to them.<\/p>\n

At the last Milblog Conference, some representatives of the New York Times and the Washington Post told the assemblage that the media didn’t need milbloggers to explain to them the realities of war like they did in the early years of the war, and it seems that many milbloggers took that as gospel and left the business, but obviously we need them back as much as we needed them during the early war years.<\/p>\n","protected":false},"excerpt":{"rendered":"

Stars & Stripes reports that the Department of Defense is worried about the “myths” and misconceptions … Marketing and myths hurt recruiting efforts<\/span>Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[237,28],"tags":[],"class_list":["post-77475","post","type-post","status-publish","format-standard","hentry","category-big-pentagon","category-bloggers-and-stuff"],"_links":{"self":[{"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=\/wp\/v2\/posts\/77475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=77475"}],"version-history":[{"count":0,"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=\/wp\/v2\/posts\/77475\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=77475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=77475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=77475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}