{"id":76340,"date":"2017-12-05T13:55:34","date_gmt":"2017-12-05T18:55:34","guid":{"rendered":"http:\/\/valorguardians.com\/blog\/?p=76340"},"modified":"2017-12-05T13:55:34","modified_gmt":"2017-12-05T18:55:34","slug":"new-navy-slogan","status":"publish","type":"post","link":"https:\/\/www.azuse.cloud\/?p=76340","title":{"rendered":"New Navy Slogan"},"content":{"rendered":"

\"Forged\"<\/p>\n

The Navy Times<\/a> is reporting the Navy has announced its newest recruiting slogan, \u201cForged by the Sea,\u201d the result of over 18 months of research, development, and focus group testing. The new slogan will be introduced as part of a public relations campaign and aired during Saturday\u2019s Army-Navy football game.<\/p>\n

\u201cFor more than 200 years our Sailors have been tested and shaped by the sea,\u201d Navy Recruiting Command leader Rear Adm. Pete Garvin said in a release. \u201cOur new tagline perfectly captures the transformative impact the Navy and the sea has on our Sailors.\u201d<\/p><\/blockquote>\n

The Navy contracted with marketing and communications agency Young & Rubicam, \u201cto create an enduring and authentic brand identity, tagline and unified marketing strategy to inspire and motivate potential recruits to join,\u201d according to the release. The new campaign\u2019s commercials and other work cost about $10 million.<\/p>\n

\u201cFBTS\u201d was unanimously selected by focus groups consisting of Centennials, the intended audience, but also included current enlisted and officer personnel, Navy veterans and others. This is the 10th slogan adopted by the Navy in the past 45 years, and replaced \u201cA Global Force for Good.\u201d<\/p>\n

Watch for it during the second quarter of the Army-Navy game. I’ll keep my opinion to myself, but it certainly is an improvement over the last slogan.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Navy Times is reporting the Navy has announced its newest recruiting slogan, \u201cForged by the … New Navy Slogan<\/span>Read more<\/a><\/p>\n","protected":false},"author":657,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[119],"tags":[],"class_list":["post-76340","post","type-post","status-publish","format-standard","hentry","category-navy"],"_links":{"self":[{"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=\/wp\/v2\/posts\/76340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=\/wp\/v2\/users\/657"}],"replies":[{"embeddable":true,"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=76340"}],"version-history":[{"count":0,"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=\/wp\/v2\/posts\/76340\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=76340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=76340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=76340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}