{"id":173050,"date":"2025-08-22T10:05:21","date_gmt":"2025-08-22T14:05:21","guid":{"rendered":"https:\/\/valorguardians.com\/blog\/?p=173050"},"modified":"2025-08-21T20:53:17","modified_gmt":"2025-08-22T00:53:17","slug":"cracker-barrel-gets-pushback-after-logo-and-brand-change","status":"publish","type":"post","link":"https:\/\/www.azuse.cloud\/?p=173050","title":{"rendered":"Cracker Barrel gets pushback after logo and brand change"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"https:\/\/www.azuse.cloud\/wp-content\/uploads\/2025\/08\/Cracker-Barrel-Image-change.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-173051\" src=\"https:\/\/www.azuse.cloud\/wp-content\/uploads\/2025\/08\/Cracker-Barrel-Image-change-300x298.jpeg\" alt=\"\" width=\"300\" height=\"298\" srcset=\"https:\/\/www.azuse.cloud\/wp-content\/uploads\/2025\/08\/Cracker-Barrel-Image-change-300x298.jpeg 300w, https:\/\/www.azuse.cloud\/wp-content\/uploads\/2025\/08\/Cracker-Barrel-Image-change-335x333.jpeg 335w, https:\/\/www.azuse.cloud\/wp-content\/uploads\/2025\/08\/Cracker-Barrel-Image-change-150x150.jpeg 150w, https:\/\/www.azuse.cloud\/wp-content\/uploads\/2025\/08\/Cracker-Barrel-Image-change.jpeg 354w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Cracker Barrel changed its logo, removing the man sitting next to a barrel, and removing &#8220;Old Country Store&#8221; at the bottom of the logo. The new logo looks like a barrel with &#8220;Cracker Barrel&#8221; written in it. In addition to the logo change, Cracker Barrel made changes to the interior of many of their establishments. Instead of having the country and gift shop interior look, the company shifted to a more modern look. This action received pushback on social media.<\/p>\n<p><span style=\"color: #0000ff;\"><b>From CNBC:<\/b><\/span><\/p>\n<blockquote><p>The new logo removes the image of a man leaning against a barrel that was prominently featured in the original, leaving behind just the words &#8220;Cracker Barrel&#8221; against a yellow background. The phrase &#8220;old country store&#8221; has also been removed.<\/p>\n<p>The company said the colors in the logo were inspired by the chain&#8217;s scrambled eggs and biscuits.<\/p>\n<p>The change is part of a &#8220;strategic transformation&#8221; to revitalize the brand that started back in May 2024. Under that mission, Cracker Barrel&#8217;s brand refresh includes updates to visual elements, restaurant spaces and food and retail offerings.<\/p>\n<p>Cracker Barrel said in March that the refresh will still maintain the brand&#8217;s &#8220;rich history of country hospitality&#8221; and &#8220;authentic charm that has made the brand a beloved destination for generations of families.&#8221;<\/p>\n<p>&#8220;We believe in the goodness of country hospitality, a spirit that has always defined us. Our story hasn&#8217;t changed. Our values haven&#8217;t changed,&#8221; Chief Marketing Officer Sarah Moore said in a media release.<\/p>\n<p>However, many social media users have criticized the new logo, especially those in conservative circles. The president&#8217;s son, Donald Trump Jr., amplified a post on Wednesday suggesting that the logo change was led by CEO Julie Felss Masino to erase the American tradition aspect of the branding and make it more general, as a way of leaning into diversity, equity and inclusion efforts.<\/p><\/blockquote>\n<p><strong>Additional Reading:<\/strong><\/p>\n<p>McCadden, A. (2025, August 21). Cracker Barrel shares plummet after pushback on new logo, brand refresh. <em>CNBC<\/em>. <a href=\"https:\/\/www.cnbc.com\/2025\/08\/21\/cracker-barrel-cbrl-new-logo-branding.html\">Link<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cracker Barrel changed its logo, removing the man sitting next to a barrel, and removing &#8220;Old &hellip; <a title=\"Cracker Barrel gets pushback after logo and brand change\" class=\"hm-read-more\" href=\"https:\/\/www.azuse.cloud\/?p=173050\"><span class=\"screen-reader-text\">Cracker Barrel gets pushback after logo and brand change<\/span>Read more<\/a><\/p>\n","protected":false},"author":661,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-173050","post","type-post","status-publish","format-standard","hentry","category-society"],"_links":{"self":[{"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=\/wp\/v2\/posts\/173050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=\/wp\/v2\/users\/661"}],"replies":[{"embeddable":true,"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=173050"}],"version-history":[{"count":0,"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=\/wp\/v2\/posts\/173050\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=173050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=173050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=173050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}