{"id":149831,"date":"2023-11-17T13:56:22","date_gmt":"2023-11-17T18:56:22","guid":{"rendered":"https:\/\/valorguardians.com\/blog\/?p=149831"},"modified":"2023-11-17T13:56:22","modified_gmt":"2023-11-17T18:56:22","slug":"bud-light-paid-185000-to-dylan-mulvaney-for-marketing-campaign","status":"publish","type":"post","link":"https:\/\/www.azuse.cloud\/?p=149831","title":{"rendered":"Bud Light paid $185,000 to Dylan Mulvaney for marketing campaign"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"https:\/\/www.azuse.cloud\/wp-content\/uploads\/2023\/06\/Blue-beer-cans-going-down-a-whirlpool-of-cash-and-water.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-143623\" src=\"https:\/\/www.azuse.cloud\/wp-content\/uploads\/2023\/06\/Blue-beer-cans-going-down-a-whirlpool-of-cash-and-water-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.azuse.cloud\/wp-content\/uploads\/2023\/06\/Blue-beer-cans-going-down-a-whirlpool-of-cash-and-water-300x300.jpg 300w, https:\/\/www.azuse.cloud\/wp-content\/uploads\/2023\/06\/Blue-beer-cans-going-down-a-whirlpool-of-cash-and-water-333x333.jpg 333w, https:\/\/www.azuse.cloud\/wp-content\/uploads\/2023\/06\/Blue-beer-cans-going-down-a-whirlpool-of-cash-and-water-150x150.jpg 150w, https:\/\/www.azuse.cloud\/wp-content\/uploads\/2023\/06\/Blue-beer-cans-going-down-a-whirlpool-of-cash-and-water-768x768.jpg 768w, https:\/\/www.azuse.cloud\/wp-content\/uploads\/2023\/06\/Blue-beer-cans-going-down-a-whirlpool-of-cash-and-water.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Bud Light paid $185,000 to Dylan Mulvaney for what turned out to be a disastrous marketing campaign. Hoping to get a good return on investment for that marketing campaign, Bud Light ended up losing millions of dollars. The company&#8217;s chief marketing officer had to step down, and a new marketing campaign had to be rolled out.<\/p>\n<p><strong><span style=\"color: #0000ff;\">From The Post Millennial:<\/span><\/strong><\/p>\n<blockquote><p>Steven Crowder revealed on Louder with Crowder on Thursday that beer brand Bud Light paid trans TikTok influencer Dylan Mulvaney $185,000 for a marketing campaign. That campaign cost the company millions of dollars as beer drinkers revolted against the ad campaign and took their dollars elsewhere.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">BREAKING: Mug Club Undercover Obtains Never Before Seen Financial Statement Showing <a href=\"https:\/\/twitter.com\/budlight?ref_src=twsrc%5Etfw\">@BudLight<\/a> Paid Dylan Mulvaney $185,000 For Disastrous Influencer Campaign <a href=\"https:\/\/t.co\/r0oAyqKtNa\">pic.twitter.com\/r0oAyqKtNa<\/a><\/p>\n<p>\u2014 Steven Crowder (@scrowder) <a href=\"https:\/\/twitter.com\/scrowder\/status\/1725192761140187375?ref_src=twsrc%5Etfw\">November 16, 2023<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&#8220;This is an exclusive that was sent to us and we identified,&#8221; Crowder said, bringing up a financial document showing that Mulvaney was paid $185,000. Crowder surmised that with numbers like those, Bud Light had likely been planning to consider the marketing partnership.<\/p>\n<p>Bud Light lost some $390 million in the marketing disaster, and $6 billion in lost value. The chief marketing officer was forced to step down amid the controversy and heavy losses. The brand was forced to &#8220;spend heavily&#8221; on new marketing that did not feature trans influencers in an attempt to fix the beer&#8217;s image.<\/p><\/blockquote>\n<p>The Post Millennial has additional information <a href=\"https:\/\/thepostmillennial.com\/breaking-bud-light-paid-185000-to-dylan-mulvaney-for-disastrous-marketing-campaign?utm_campaign=64487\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bud Light paid $185,000 to Dylan Mulvaney for what turned out to be a disastrous marketing &hellip; <a title=\"Bud Light paid $185,000 to Dylan Mulvaney for marketing campaign\" class=\"hm-read-more\" href=\"https:\/\/www.azuse.cloud\/?p=149831\"><span class=\"screen-reader-text\">Bud Light paid $185,000 to Dylan Mulvaney for marketing campaign<\/span>Read more<\/a><\/p>\n","protected":false},"author":661,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[282,13],"tags":[],"class_list":["post-149831","post","type-post","status-publish","format-standard","hentry","category-sjw-idiocy","category-society"],"_links":{"self":[{"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=\/wp\/v2\/posts\/149831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=\/wp\/v2\/users\/661"}],"replies":[{"embeddable":true,"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=149831"}],"version-history":[{"count":0,"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=\/wp\/v2\/posts\/149831\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=149831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=149831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=149831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}