{"id":138244,"date":"2023-03-07T08:45:36","date_gmt":"2023-03-07T13:45:36","guid":{"rendered":"https:\/\/valorguardians.com\/blog\/?p=138244"},"modified":"2023-03-06T19:04:41","modified_gmt":"2023-03-07T00:04:41","slug":"army-returning-to-be-all-you-can-be","status":"publish","type":"post","link":"https:\/\/www.azuse.cloud\/?p=138244","title":{"rendered":"Army returning to “Be All You Can Be”"},"content":{"rendered":"

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The Army was the only military branch that fell short of its 2022 recruiting goal. One of the things that the Army is doing, in an effort to appeal to Generation Z, is revisiting “Be All You Can Be”. The “What’s Your Warrior” campaign apparently did not meet expectations.<\/p>\n

From Fox News:<\/strong><\/span><\/p>\n

The Army is bringing back one of its most successful ad campaigns with the 1980s and 1990s-era slogan — “Be All You Can Be” — as it looks to appeal to Gen Z.<\/p>\n

On Monday, the branch rolled out a new ad touting the slogan amid a slump in recruiting, as it recently came up 15,000 soldiers short of its goal of 60,000, Military.com reported.<\/p>\n

“It has never been more important to recruit and retain the talented men and women who make our Army the world’s greatest fighting force,” the service’s top enlisted leader, Sergeant Major of the Army Michael Grinston; Gen. James McConville, the Army’s top officer, and Army Secretary Christine Wormuth said in a joint statement. “People are the United States Army’s greatest strength and our number one priority. They enable us to fulfill our very purpose: protecting our Nation by being ready to fight and win the Nation’s wars.”<\/p>\n

The Army was the only branch of military to not meet its recruiting goal in 2022, though it was not the only branch to struggle. In fact, the Marine Corps, Air Force and Navy all suffered recruiting struggles that forced them to dig into their pool of delayed entry program recruits, which put them behind on their ability to meet 2023 recruiting objectives.<\/p><\/blockquote>\n

Fox News has more on this story<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Army was the only military branch that fell short of its 2022 recruiting goal. One … Army returning to “Be All You Can Be”<\/span>Read more<\/a><\/p>\n","protected":false},"author":661,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[359,232],"tags":[],"class_list":["post-138244","post","type-post","status-publish","format-standard","hentry","category-army","category-army-news"],"_links":{"self":[{"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=\/wp\/v2\/posts\/138244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=\/wp\/v2\/users\/661"}],"replies":[{"embeddable":true,"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=138244"}],"version-history":[{"count":0,"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=\/wp\/v2\/posts\/138244\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=138244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=138244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.azuse.cloud\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=138244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}