Army recruiters Sgt. Dira An, left, and Sgt. Julio Diaz, manned a table at a job fair in Seattle. Enlistment rates in liberal-leaning cities have tended to be low, especially when jobs are plentiful. C. Bates for The New York Times
By Dave Philipps
SEATTLE — Army recruiters in Seattle can earn a Friday off for each new soldier they enlist. But in a city with a thriving tech industry and a long history of antiwar protests, the recruiters haven’t gotten many long weekends.“It’s no secret we’re a little behind,” Sgt. First Class Jeremiah Vargas, who heads the city’s recruiting station, told four recruiters at a recent morning pep talk. With a week left in the month, he wrote the station’s goal — five recruits — on a white board, and then the current tally: two.
“What do we need to make mission?” he asked.
One recruiter responded with a shrug, “A miracle.”
The Army is not quite counting on miracles, but after falling 6,500 soldiers short of its goal nationwide in 2018, it is trying a new strategy that might seem almost as unlikely.
Rather than focus on more conservative regions of the country that traditionally fill the ranks, the Army plans a big push in 22 left-leaning cities, like Chicago, San Francisco and Seattle, where relatively few recruits have signed up.
“We want to go into Boston, Pittsburgh, Kansas City,” Maj. Gen. Frank Muth, the head of Army Recruiting Command, said. “These are places with a large number of youth who just don’t know what the military is about.”
The approach may seem like hunting for snow in Miami. But Army leaders say that all they need to attract enlistees in those cities are a surge of recruiters and the right sales pitch.
The pitch they have used for years, playing down combat and emphasizing job training and education benefits, can work well when civilian opportunities are scarce. But it is a tough sell these days in a place like Seattle, where jobs are plentiful and the local minimum wage of $15 an hour beats the base pay for privates, corporals or specialists.
Instead, General Muth said, the Army wants to frame enlistment as a patriotic detour for motivated young adults who might otherwise be bound for a corporate cubicle — a detour that promises a chance for public service, travel and adventure.
Hey, it may even work. Read the rest of the article here: NYT Link
Tip of the chapeau to Poetrooper for the link. Thanks, buddy- keep ’em coming.
Staff Sgt. Justin Gallegos’ posthumous Silver Star will be upgraded to a Distinguished Service Cross, the nation’s second highest award for valor, during a ceremony at Joint Base Elmendorf-Richardson, Alaska, Saturday, Dec. 15, 2018.
